★ Logo of Sincere Yinhai 
★ Yinhai words: Endless sincerity entering Yinhai
★ Yinhai concept
（1） Yinhai people’s sincerity to customer
（2） Yinhai people’s sincerity to career
（3） Yinhai people’s sincerity through each other
（4） Service is endless, Yinhai people will not satisfy and exceed and improve themselves.
★ Brand Process of Sincere Yinhai
On March 20, 1993 Yinhai Tourism Development Co., Ltd (precursor of Yinhai Tourism Group) was established under mission of developing and making use of tourism resources in Shinan district. People in Yinhai start business from 20,000RMB, putting into sincerity and effectiveness, hence gradually develop to be a modern tourism group owned 32 subsidiary companies and capital 0.6billionRMB. Fostered company spirit “Advance, fighting, perseverance and contribution” winned No. 1 by Shinan district government in April 1996. Yinhai group begin to emphasize company culture, improve staff’s overall quality, enhance service and cultivate service brand. Brand development experienced “Honset Yinhai”, “Honesty in Yinhai” and “Feeling in World”. On July 2003, after public recruit, professionals discussed to determine “Sincere Yinhai” as their service brand, next step will be moved to launch brand project, enrich brand concept.
★ Activities of “Sincere Yinhai
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